- Protects consumer privacy and meet industry and regulatory compliance standards through documentation of customer consent to receive text messages.
- Develops a “business rules” strategy to deliver the perfectly scripted message when a customer meets specific criteria.
- Takes full advantage of all SBT/Nortridge safety measures to prevent message delivery when permission is removed (opt-out).
- Provides a measureable business solution to increase on-time payments plus reconcile past due accounts.
Recent studies show why SMS is an important platform:
- 94 percent of text messages are read in nine minutes or less.
- 81 percent of adults text on a daily basis.
- Texting is 45 percent more effective than direct mail.
- Less than 1 percent of customers opt-out of a texting campaign that provides information regarding their account. (Source: Pew Research Institute - Washington D.C.)
“We are very excited to add the texting ingredient to the communications recipe,” said Mike Cantrell, Solutions by Text president. “Our relationship with Nortridge has been a cooperative effort to place an effective business communications tool into the hands of their clients.”
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